Marketing & Media Research » TECHNOLOGY

Future Consumers, Lifestyles and Online Communities – impact of new technology, communications, wireless networking on business and personal life. Patrick Dixon – Futurist / Futurologist conference keynote speaker

admin — Fri, 16 Apr 2010 05:36:21 +0000

Future of Telecom and Consumers. Belgacom client event – 700 CEOs and CIOs by conference keynote speaker Dr Patrick Dixon. Future of communications, marketing, management, leadership, virtual teams and virtual organisations. Virtual meetings and distance learning. Future bandwidth, video streaming demand, convergence and divergence of technology. Future innovations in communication. Strategy for emerging markets and developed markets.Banks will become phone companies and telecom companies will become banks. Mobile payment systems, micropayments, mobile phone credit card transactions and loans.All innovation is divergent – doing things different and better. But most companies focus on convergence on price, quality, features.image, branding, winning customers, online marketing and building trust. Consumer changes, preferences and lifestyles. Videoconferencing and virtual teams. Winning the war for talent – motivation and leadership styles.

Duration : 0:38:29

Technorati Tags: 2.0, business, clients, communications, consumers, customers, global, innovation, leadership, management, marketing, markets, mobile, phones, Strategy, teams, TECHNOLOGY, telecom, Web

Dangers of Mobile Advertising

admin — Thu, 11 Mar 2010 01:40:58 +0000

Please rate! What if you got text messages if GPS tracked you as having passed stores? Location-based mobile text advertising is the hot trend in 2009 according to Wired magazine (see link below). This is a parody, and I’m not aware of technology that does this, but maybe this year you’ll get SMS discount offers from stores when they track you passing them up.

Nalts and WifeofNalts take you into this frightening still mostly hypothetical reality to show what kind of behavior it might encourage.

BTW- if you like WifeofNalts, subscribe… tomorrow she debuts her new show featuring the most interesting gossip from her tabloids and television shows.

http://www.kevinnalts.com

Wired article “Inside the GPS Revolution”:
http://www.wired.com/gadgets/wireless/magazine/17-02/lp_10coolapps

Duration : 0:2:57

Technorati Tags: ads, advertising, angelina, borders, brad, deals, Facebook, friend, gps, magazine, messaging, mobile, nalts, offers, Parody, pitt, shenaya, Spoof, starbucks, TECHNOLOGY, text, twain, video, wifeofnalts, wired

7 Rules for Social Networking Marketing Effectiveness

admin — Sun, 21 Feb 2010 11:26:27 +0000

Social networking is rapidly becoming the most preferred Web 2.0 marketing tool. If you are engaged in selling your products or services online, there is plenty you can do with social networking sites to promote your business.

However, the possibilities are accompanied by inevitable pitfalls. Here are a few things to keep in mind in order to raise your effectiveness when using social networking sites.

Rule #1 – One site or many: While many organizations prefer to maintain their presence on several social networking sites, it can take up considerable amount of time as well as staff resources. Determine the amount of time you can spend updating your profile on each site. It’s far more effective to spend extra time and energy maintaining a high profile on one, well-chosen site rather than spend precious hours juggling different operating platforms on too many different sites.

If you do choose to maintain a presence on multiple sites, make sure you assign a full-time staff to regulate your various profiles. This could include posting comments on other member’s pages, inviting other people to become friends, or accepting other friend’s requests. In the absence of regular care, your web page is sure to languish.

Duration : 0:8:14

Technorati Tags: 2.0, advertising, business, marketing, PROMOTIONS, RELATIVITY, SOLUTIONS, TECHNOLOGY, Web