Is all Press Really Good Press?
Traditionally, public relations agencies have considered any press good publicity. However, in this day and age of new media, that standard has changed. Sam Ford of Peppercom calls the traditional viewpoint a major mistake.
In an interview with Abby Johnson at SXSW, Ford explains that communicators should think qualitatively in terms of what people are saying, instead of quantitatively. In addition, now as brands are getting more involved in social media, they need to realize that they might not like the feedback they receive.
If you are not ready to hear honest feedback, then maybe new media is not the place for you. Ford says, Engagement only works if youre prepared to engage on your side as much as youre expecting the audience to engage.
He also points out the harm in a brand over-promising its ability to engage if it cannot. Unfortunately, many Web 2.0 business models are built off of strategies for engaging the audience, but if the brand is not providing anything in return, it is essentially asking for unpaid labor to build its business.
Once a brand is involved and is ready to engage, Ford says it automatically thinks that the only way it can react to negativity is by responding. Instead of focusing on what to say next, Ford suggests that brands find solutions for the real problems. He said hearing is not listening.
If a brand wants to produce positive press, a brand should send a message that is additional material for the conversation the audience is already having. In the end, this will make the message spreadable.
Are you actively engaging your audience and truly listening?
Duration : 0:5:17
Trending Toward ‘Stealth Marketing’
Zimmerman Advertising Chairman Jordan Zimmerman on the latest trend in marketing that youre unaware of.
Duration : 0:6:54
Social Media Marketing in 3 minutes
http://upsidedowniceberg.com
Discover how using Social Media Marketing to promote your business can keep you top of mind with your prospects. Use Social Media to position yourself as an expert in your field, teach people how to solve their problems with your product or service and develop a lasting relationship. After all, we all know people buy from people they know like and trust.
Discover the 4 step formula for using Social Media Marketing for your business…
Duration : 0:3:34
Advertising & the End of the World
http://www.mediaed.org
Advertising & the End of the World features an illustrated presentation by Sut Jhally of the University of Massachusetts Amherst, the producer and writer of the award-winning Dreamworlds II.
Focusing directly on the world of commercial images, he asks some basic questions about the cultural messages emanating from this market-based view of the world: Do our present arrangements deliver what they claim– happiness and satisfaction? Can we think about our collective as well as our private interests? And, can we think long-term as well as short-term?
Drawing from the broad arena of commercial imagery, and utilizing sophisticated graphics, Advertising & the End of the World addresses the issues these questions raise, encouraging viewers to reflect on their own participation in the culture of consumption.
Making the connection between society’s high-consumption lifestyle and the coming environmental crisis, Jhally forces us to evaluate the physical and material costs of the consumer society and how long we can maintain our present level of production.
Duration : 0:5:35
Captive Audience: Advertising Invades the Classroom
http://www.mediaed.org
For marketers who wish to reach the lucrative youth market, the relatively uncluttered medium of the school environment represents the final frontier � access to a captive audience of millions of students. Meanwhile dwindling federal, state, and local funding for education has left many schools vulnerable to the advertiser�s pitch. As a result, commercialism has steadily increased in America�s public schools in recent years, often with little or no public awareness.
Captive Audience examines this growing phenomenon through numerous examples of in-school advertising; interviews with teachers, students, parents, and activists; and a case study of community action to oppose an exclusive soda contract in the Pittsburgh school district. Media scholars and critics � including Alex Molnar, Professor of Education Policy, Arizona State University; Henry Giroux, Professor in Secondary Education, Pennsylvania State University; No Logo author Naomi Klein; and Bill Hoynes, Professor and Chair of Sociology, Vassar College � offer a broad look at the issues at stake.
Captive Audience is a compelling expos� of the transformation of classrooms, hallways, cafeterias, and textbooks into advertising vehicles. It explores how education is short-changed and democracy is at risk when schools become marketplaces and commercialism goes to the head of the class.
Duration : 0:4:36
Marketing for small business Anything or whatever for you?
http://www.buzzbooster.tv episode 42 of who pops your popcorn? If people don;t want to make decisions, does this create an opportunity for you? Can a small business use a crm software?
Duration : 0:6:43
DLS Strategy panel – Publishers vs. Google?
Video extract with Tom Glocer (Thomson Reuters) , Paul-Bernhard Kallen (Hubert Burda Media), David Drummond (Google). Moderation David Kirkpatrick (Fortune Magazine).
Duration : 0:25:17
Killing Us Softly 3: Advertising’s Image of Women
http://www.mediaed.org
Jean Kilbourne’s pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years.
With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising’s image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action.
Duration : 0:6:36
e-Riches 2.0 – The Best Online Marketing Book by Scott Fox
Scott Fox explains why his latest book, e-Riches 2.0: Next Generation Online Marketing Strategies, is the best online marketing and social media book available today.
Duration : 0:6:19
Slim Hopes: Advertising & the Obsession With Thinness
http://www.mediaed.org
Jean Kilbourne’s award-winning video offers an in-depth analysis of how female bodies are depicted in advertising images and the devastating effects of those images on women’s health. Addressing the relationship between these images and the obsession of girls and women with dieting and thinness, Slim Hopes offers a new way to think about life-threatening eating disorders such as anorexia and bulimia, and a well-documented critical perspective on the social impact of advertising.
Slim Hopes is a lively and engaging program suitable for a wide range of audiences at high schools, colleges and universities. Using over 150 ads, it informs as it entertains, allowing viewers to build an analytic framework for considering the impact of advertising on women’s health.
Duration : 0:5:10