Marketing & Media Research » cars http://www.imresearch.com Wed, 08 Feb 2012 15:41:05 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Mercedes-Benz Cars press conference Geneva Motor Show 2010 with F1 Team http://www.imresearch.com/sales-marketing/mercedes-benz-cars-press-conference-geneva-motor-show-2010-with-f1-team http://www.imresearch.com/sales-marketing/mercedes-benz-cars-press-conference-geneva-motor-show-2010-with-f1-team#comments Fri, 05 Mar 2010 06:35:33 +0000 admin http://www.imresearch.com/sales-marketing/mercedes-benz-cars-press-conference-geneva-motor-show-2010-with-f1-team Mercedes-Benz Cars press conference Geneva Motor Show 2010 with F1 Team Dieter Zetsche, Chairman of Board of Management Daimler AG, Head of Mercedes-Benz Cars, Dr. Thomas Weber, Member of the Board of Management Daimler AG, Group Research & Mercedes-Benz Cars Development and Dr. Joachim Schmidt, Head of Sales & Marketing Mercedes-Benz Cars and Global Sales present the World Premiere of the SLS Safety Car and of the Forschungsfahrzeug F 800 Style.Dr. Dieter Zetsche, Chairman of Board of Management Daimler AG, Head of Mercedes-Benz Cars, Dr. Thomas Weber, Member of the Board of Management Daimler AG, Group Research & Mercedes-Benz Cars Development and Dr. Joachim Schmidt, Head of Sales & Marketing Mercedes-Benz Cars and Global Sales present the European Premiere of the E-Klasse Cabriolet.

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]]> http://www.imresearch.com/sales-marketing/mercedes-benz-cars-press-conference-geneva-motor-show-2010-with-f1-team/feed 0 Audi CMO: What U.S. Automakers Are Doing Wrong http://www.imresearch.com/marketing-advertising/audi-cmo-what-u-s-automakers-are-doing-wrong http://www.imresearch.com/marketing-advertising/audi-cmo-what-u-s-automakers-are-doing-wrong#comments Sat, 06 Feb 2010 01:58:18 +0000 admin http://www.imresearch.com/marketing-advertising/audi-cmo-what-u-s-automakers-are-doing-wrong NEW YORK (YouTube.com/AdAge) — German luxury brand Audi is a refreshing change from what most of the news in the auto business has been about lately. The Volkswagen subsidiary has pumped up its U.S. advertising budget by 20%, increased its market share and been surprisingly successful in marketing “clean diesel” models against competitors’ hybrids. In this eight-minute video, Audi America CMO Scott Keogh recaps the company’s strategies at the same time he wags his finger at what he portrays as the hopelessly bland marketing of U.S. domestic automakers.

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