Marketing & Media Research » brand http://www.imresearch.com Mon, 06 Feb 2012 15:35:12 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Branding Nonprofit Organizations http://www.imresearch.com/branding/branding-nonprofit-organizations http://www.imresearch.com/branding/branding-nonprofit-organizations#comments Thu, 13 May 2010 10:07:24 +0000 admin http://www.imresearch.com/branding/branding-nonprofit-organizations Hayes Roth, chief marketing officer of Landor, discusses best practices for nonprofits undertaking brand-building projects with David Rogers, executive director of the Center on Global Brand Leadership.

Columbia Business School’s Center on Global Brand Leadership is the leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands. The center provides today’s leaders with innovative branding solutions and a global perspective through a network of partner centers at leading schools in China, Germany, Korea, Spain and Singapore. Learn more at http://www.gsb.columbia.edu/globalbrands

Duration : 0:7:3


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]]> http://www.imresearch.com/branding/branding-nonprofit-organizations/feed 1 apple brand pyramid http://www.imresearch.com/branding/apple-brand-pyramid http://www.imresearch.com/branding/apple-brand-pyramid#comments Fri, 07 May 2010 16:41:29 +0000 admin http://www.imresearch.com/branding/apple-brand-pyramid apple brand pyramid

Duration : 0:3:36


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]]> http://www.imresearch.com/branding/apple-brand-pyramid/feed 0 Personal Branding – What Color is Your Brand http://www.imresearch.com/branding/personal-branding-what-color-is-your-brand http://www.imresearch.com/branding/personal-branding-what-color-is-your-brand#comments Sat, 01 May 2010 08:42:18 +0000 admin http://www.imresearch.com/branding/personal-branding-what-color-is-your-brand Personal Branding: From William Arruda at Reach Personal Branding. What’s the color of your personal brand? Just as companies use color to express their brand attributes, you can benefit from the power of color.

Duration : 0:4:49


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]]> http://www.imresearch.com/branding/personal-branding-what-color-is-your-brand/feed 6 David Armano, Brand U.0, Critical Mass http://www.imresearch.com/branding/david-armano-brand-u-0-critical-mass http://www.imresearch.com/branding/david-armano-brand-u-0-critical-mass#comments Thu, 01 Apr 2010 02:21:15 +0000 admin http://www.imresearch.com/branding/david-armano-brand-u-0-critical-mass The Talk: “The hallmark of any great brand is authenticity — just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to “find their voice” — now it’s relevant to all of us.”

Bio: David Armano is both an active practitioner and thought leader in the worlds of experience design and digital marketing. Author of the popular Logic + Emotion blog, he has been invited to speak at events hosted by organizations such as Google, Microsoft, OReilly and Ad Age. David currently works for Critical Mass, a veteran digital agency focused on the creation of extraordinary experiences. He also writes industry perspectives for Ad Age, BusinessWeek and is best known for his distinct brand of visual thinking, which can be found both on the Web and in presentations all over the world.

Duration : 0:19:52


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]]> http://www.imresearch.com/branding/david-armano-brand-u-0-critical-mass/feed 1 You the Brand http://www.imresearch.com/branding/you-the-brand http://www.imresearch.com/branding/you-the-brand#comments Fri, 26 Mar 2010 01:26:40 +0000 admin http://www.imresearch.com/branding/you-the-brand We all represent a brand. It’s the brand of you. How you talk, walk, and look reflects on that brand. Do you come across as trustworthy, confident, and competent? Or do you fail to captivate your listeners? Communications expert, Carmine Gallo tells us how to get ahead by using confident body language, appropriate attire, and strong verbal communication in the business world.

Duration : 0:6:6


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]]> http://www.imresearch.com/branding/you-the-brand/feed 1 Brand New – The Quiet Things That No One Ever Knows http://www.imresearch.com/branding/brand-new-the-quiet-things-that-no-one-ever-knows http://www.imresearch.com/branding/brand-new-the-quiet-things-that-no-one-ever-knows#comments Mon, 08 Mar 2010 03:35:54 +0000 admin http://www.imresearch.com/branding/brand-new-the-quiet-things-that-no-one-ever-knows The music video for brand news song, the quiet things that no one ever knows

Duration : 0:4:0


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]]> http://www.imresearch.com/branding/brand-new-the-quiet-things-that-no-one-ever-knows/feed 25 Russell Brand – The Secret Police Mans Ball http://www.imresearch.com/branding/russell-brand-the-secret-police-mans-ball http://www.imresearch.com/branding/russell-brand-the-secret-police-mans-ball#comments Tue, 02 Mar 2010 08:32:16 +0000 admin http://www.imresearch.com/branding/russell-brand-the-secret-police-mans-ball This is an excerpt of Russell Brand from The Secret Police Mans Ball

Duration : 0:6:48


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]]> http://www.imresearch.com/branding/russell-brand-the-secret-police-mans-ball/feed 25 A Brand Lost In Translation http://www.imresearch.com/branding/a-brand-lost-in-translation http://www.imresearch.com/branding/a-brand-lost-in-translation#comments Sat, 27 Feb 2010 11:37:14 +0000 admin http://www.imresearch.com/branding/a-brand-lost-in-translation A Brand Lost In Translation
Watch how Mr. Boss builds an iconic brand.

www.progressiveproductions.net/branding

Duration : 0:2:40


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]]> http://www.imresearch.com/branding/a-brand-lost-in-translation/feed 0 Katy Brand does Beyonce’s ‘Single Ladies’ – Let’s Dance for Sport Relief – Show One – BBC One http://www.imresearch.com/branding/katy-brand-does-beyonces-single-ladies-lets-dance-for-sport-relief-show-one-bbc-one http://www.imresearch.com/branding/katy-brand-does-beyonces-single-ladies-lets-dance-for-sport-relief-show-one-bbc-one#comments Sun, 21 Feb 2010 11:26:13 +0000 admin http://www.imresearch.com/branding/katy-brand-does-beyonces-single-ladies-lets-dance-for-sport-relief-show-one-bbc-one More about this programme:

http://www.bbc.co.uk/letsdance

http://www.bbc.co.uk/programmes/b00r39pr

In the first show comedian Katy Brand performs her version of Beyonce’s Single Ladies.

Duration : 0:1:58


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]]> http://www.imresearch.com/branding/katy-brand-does-beyonces-single-ladies-lets-dance-for-sport-relief-show-one-bbc-one/feed 25 Business and Politics contributor Jonathan Gabay Talks about Toyota brand http://www.imresearch.com/branding/business-and-politics-contributor-jonathan-gabay-talks-about-toyota-brand http://www.imresearch.com/branding/business-and-politics-contributor-jonathan-gabay-talks-about-toyota-brand#comments Tue, 09 Feb 2010 18:40:10 +0000 admin http://www.imresearch.com/branding/business-and-politics-contributor-jonathan-gabay-talks-about-toyota-brand Internationally recognized branding expert Jonathan Gabay Talks to Bloomberg about Toyotas current brand crisis and the effect this will have on consumer confidence.

Duration : 0:5:59


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