Cannes Lions 2010 Film Jury Press Conference
The total conference with all the analysis from the international jury about this years awards for film! Exclusive.
Duration : 0:48:18
Advertising Poop at AdTech
AdTech is this big advertising event. I was gonna chase people with poop on a stick, but Daisy Whitney told me that wouldn’t be professional. Today I’m keynoting the closing session with funny internet people.
Duration : 0:2:15
Is all Press Really Good Press?
Traditionally, public relations agencies have considered any press good publicity. However, in this day and age of new media, that standard has changed. Sam Ford of Peppercom calls the traditional viewpoint a major mistake.
In an interview with Abby Johnson at SXSW, Ford explains that communicators should think qualitatively in terms of what people are saying, instead of quantitatively. In addition, now as brands are getting more involved in social media, they need to realize that they might not like the feedback they receive.
If you are not ready to hear honest feedback, then maybe new media is not the place for you. Ford says, Engagement only works if youre prepared to engage on your side as much as youre expecting the audience to engage.
He also points out the harm in a brand over-promising its ability to engage if it cannot. Unfortunately, many Web 2.0 business models are built off of strategies for engaging the audience, but if the brand is not providing anything in return, it is essentially asking for unpaid labor to build its business.
Once a brand is involved and is ready to engage, Ford says it automatically thinks that the only way it can react to negativity is by responding. Instead of focusing on what to say next, Ford suggests that brands find solutions for the real problems. He said hearing is not listening.
If a brand wants to produce positive press, a brand should send a message that is additional material for the conversation the audience is already having. In the end, this will make the message spreadable.
Are you actively engaging your audience and truly listening?
Duration : 0:5:17
WebProNews to Cover OMS 2010
The Online Marketing Summit is going on this week in San Diego, California, and WebProNews is there to provide exclusive coverage of the event. The show will run through Thursday of this week with that final day consisting of a special Search Engine Strategies Forum.
Aaron Kahlow, the Chairman and Founder of OMS, talked with us at SES Chicago and said the event is focused on educating attendees on all the aspects of online marketing. It covers social media, email, search, analytics, and more.
A few specific highlights of the show include Dan Sirokers presentation that details how data helped the Obama campaign win, Whartons keynote that debunks several social media myths, and numerous case studies from world class brands.
In addition, the speaker list includes names such as Tony Uphoff, the CEO of TechWeb, Thomas Hoehn, the Director of Interactive marketing and Convergence Media at Eastman Kodak Company, Ravit Lichtenberg, the Founder and Chief Strategist for Ustrategy Consulting, and more.
Be sure check out the WebProNews video coverage of the event right here.
Duration : 0:2:51
Norton Internet Security 2010 – Anti-Cybercrime Propaganda
Symantec Corp., developer of the (in)famous Norton Internet Security suite has lately made available these clips with the purpose of scaring inexperienced internet users and spread the fear for “Cyber Criminals”.
Clips Titles:
1) Bank of Nikolai
2) S.O.L.
3) Cyber Hunting
4) Chicken vs. Dokken (Allow)
5) Chicken vs. Dokken (Deny)
6) Caterpillar vs. Kimbo (Allow)
7) Caterpillar vs. Kimbo (Deny)
Duration : 0:4:34
Mercedes-Benz Cars press conference Geneva Motor Show 2010 with F1 Team
Mercedes-Benz Cars press conference Geneva Motor Show 2010 with F1 Team Dieter Zetsche, Chairman of Board of Management Daimler AG, Head of Mercedes-Benz Cars, Dr. Thomas Weber, Member of the Board of Management Daimler AG, Group Research & Mercedes-Benz Cars Development and Dr. Joachim Schmidt, Head of Sales & marketing Mercedes-Benz Cars and Global Sales present the World Premiere of the SLS Safety Car and of the Forschungsfahrzeug F 800 Style.Dr. Dieter Zetsche, Chairman of Board of Management Daimler AG, Head of Mercedes-Benz Cars, Dr. Thomas Weber, Member of the Board of Management Daimler AG, Group Research & Mercedes-Benz Cars Development and Dr. Joachim Schmidt, Head of Sales & Marketing Mercedes-Benz Cars and Global Sales present the European Premiere of the E-Klasse Cabriolet.
Duration : 0:3:14
Katy Brand does Beyonce’s ‘Single Ladies’ – Let’s Dance for Sport Relief – Show One – BBC One
More about this programme:
http://www.bbc.co.uk/letsdance
http://www.bbc.co.uk/programmes/b00r39pr
In the first show comedian Katy Brand performs her version of Beyonce’s Single Ladies.
Duration : 0:1:58