Which are the best online marketing techniques for a service industries like small IT companies?
How can the online marketing methods be classified broadly?
How can a small sized IT company benefit from Online marketing?
What I want to know is that which all methods can be utilized other than having a good website to market the company through online media.
Having a good website alone is no longer enough to create business online.
Assuming your website is there to develo new sales leads and attarcted customers you need to take active measures to drive tarffic to your website.
The basics include key word optimization, search engine optimization and back-link building. Each of these will contribute to your websites traffic.
Also, you can pay to buy key words on search engines so that you can appear as a Sponsored Link in search results, such as the top and side bar results on Google.
Depending on your budget, you can try to do this yourself or you can hire a firm to do this for you.
We discuss a lot of these issues and other ideas at: www.a2mg-blog.com
Feel free to check it out and submit further questions.
Having a good website alone is no longer enough to create business online.
Assuming your website is there to develo new sales leads and attarcted customers you need to take active measures to drive tarffic to your website.
The basics include key word optimization, search engine optimization and back-link building. Each of these will contribute to your websites traffic.
Also, you can pay to buy key words on search engines so that you can appear as a Sponsored Link in search results, such as the top and side bar results on Google.
Depending on your budget, you can try to do this yourself or you can hire a firm to do this for you.
We discuss a lot of these issues and other ideas at: http://www.a2mg-blog.com
Feel free to check it out and submit further questions.
References :
http://www.a2mg-blog.com
Get your business listed in Google’s Local Results.
Since you are an IT Service having your business listed on Google’s local results for the areas you do business in would be a huge. It isn’t hard to get listed, it just takes a little while to get in (Month or Two). The local listing will get you a front page position most of the time when a user searches for a service in a town.
Post on classified ad sites like Craigslist.
Submit an ad to the services section for the cities you do business in. Submit an ad to the services section for the cities you do business in.
List Building and Email Marketing
I can not stress enough how valuable a customer email list is to a business. The hardest part is getting the customer. Now keep in touch with your customers but don’t spam them…. this is crucial. Email your list useful information, how to videos, giveaways, special discounts… your catch my drift. Email is a great way to build trust and brand recognition with you customers.
Adwords Geo Targeted Pay-per-click
Set up a pay-per-click campaign that is targeted to your local area. This will help keep your cost down and also serve you highly targeted potential customers. If you go this route, make sure you have your website set up with a call to action above the fold. (before your visitor has to scroll) Example: Call For Appointment 555-555-5555.
Make it a great day!
Chris
References :
http://www.google.com/local/add
http://www.craigslist.com
adwords.google.com