Paid search 101 update with Rob Wilk, Yahoo at SES New York 2010

Erica Schmidt, iProspect, interviews Rob Wilk, National Director of Search Optimization Strategy, Yahoo at SES New York 2010 on the subject of advanced paid search tactics. Rob says because there is so much volatility in the market, it is healthier for you to understand it and operate within it rather than try and manipulate it. Also, good creative is most often overlooked and is critical to having a successful campaign. Rob discusses further the significance of implementing strong creative as part of your paid search campaign. Rob also shares the news about the new Yahoo Search Marketing Desktop and also Yahoos network distribution controls, which launched earlier this year

Duration : 0:3:6

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