Which of one of these factors would have the largest impact on the company’s marketing strategy?

You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China.

What are some of the environmental factors that you will need to consider in marketing your coffee in China? Why?

The main thing is the culture. China has a completely different demographic. You have to ask yourself do The Chinese drink coffee in the mornings, during work. Is there even a demand for coffee in china, and if so is the market already saturated with other companies. going international is a big step. Also you have to make sure your Ads don’t translate into something that doesn’t make any sense in chinese. One bad Ad campaign internationally and you can kiss the company goodbye.