Comments on: What subsections should be included in a Marketing Strategy to re-brand and increase sales of 1 branch? http://www.imresearch.com/marketing-strategy/what-subsections-should-be-included-in-a-marketing-strategy-to-re-brand-and-increase-sales-of-1-branch Mon, 19 Jul 2010 14:42:59 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Fiona http://www.imresearch.com/marketing-strategy/what-subsections-should-be-included-in-a-marketing-strategy-to-re-brand-and-increase-sales-of-1-branch/comment-page-1#comment-2575 Fiona Sun, 07 Mar 2010 16:09:59 +0000 http://www.imresearch.com/marketing-strategy/what-subsections-should-be-included-in-a-marketing-strategy-to-re-brand-and-increase-sales-of-1-branch#comment-2575 Try a niche marketing strategy. It isn't a direct fit, but close. Not sure why you would rebrand one centre - it will make it look different from others. Normally branding is consistent. You might want to target specific markets differently perhaps, in which case, a niche strategy will help you. See link below.<br><b>References : </b><br>http://fionamackenzie.com.au/marketing-strategy/the-niche-marketer.html Try a niche marketing strategy. It isn’t a direct fit, but close. Not sure why you would rebrand one centre – it will make it look different from others. Normally branding is consistent. You might want to target specific markets differently perhaps, in which case, a niche strategy will help you. See link below.
References :
http://fionamackenzie.com.au/marketing-strategy/the-niche-marketer.html

]]> By: Montrealer http://www.imresearch.com/marketing-strategy/what-subsections-should-be-included-in-a-marketing-strategy-to-re-brand-and-increase-sales-of-1-branch/comment-page-1#comment-2574 Montrealer Sun, 07 Mar 2010 15:54:59 +0000 http://www.imresearch.com/marketing-strategy/what-subsections-should-be-included-in-a-marketing-strategy-to-re-brand-and-increase-sales-of-1-branch#comment-2574 Your question is rather generalized and vague as to what aspects you are looking for. Going solely by what you have written in your initial question, I see that you have a pretty good grasp of the problem. Restate your main question, even to yourself, and be as specific as possible. What do you mean by elements and subsections? The more specific you are, the more you will find your own answers. Generally, your marketing strategy should state your unit's mission and objectives, your target market (a description of user types, model user, demographics, income, geographic area, education, age, status, etc.), budget, and the four Ps (Price, Product, Place, Promotion) or your marketing mix. Answer the following questions: What is wrong with your current branding? What are the right and wrong clients? How will you reach the right clients? What is your message? What networks (friends, referrals) do your ideal clients or users use to reach you? Is it easier to reach these networks than the general public. Once you have done some basic work on these issues, you can determine, along with your budget, what your appropriate advertising and promotion efforts should become (e.g. press release, radio, posters, logo, icons, slogan, news article, letter to the editor, banners, fliers, website, email lists, newsletter, face-to-face, etc.). Keep in mind, the target of your message may differ from your target market. If your clientele reaches you mainly through referrals, you may want to target those who refer, rather than the ultimate users. This can be both cheaper and more effective.<br><b>References : </b><br> Your question is rather generalized and vague as to what aspects you are looking for.

Going solely by what you have written in your initial question, I see that you have a pretty good grasp of the problem. Restate your main question, even to yourself, and be as specific as possible. What do you mean by elements and subsections? The more specific you are, the more you will find your own answers.

Generally, your marketing strategy should state your unit’s mission and objectives, your target market (a description of user types, model user, demographics, income, geographic area, education, age, status, etc.), budget, and the four Ps (Price, Product, Place, Promotion) or your marketing mix.

Answer the following questions: What is wrong with your current branding? What are the right and wrong clients? How will you reach the right clients? What is your message? What networks (friends, referrals) do your ideal clients or users use to reach you? Is it easier to reach these networks than the general public.

Once you have done some basic work on these issues, you can determine, along with your budget, what your appropriate advertising and promotion efforts should become (e.g. press release, radio, posters, logo, icons, slogan, news article, letter to the editor, banners, fliers, website, email lists, newsletter, face-to-face, etc.).

Keep in mind, the target of your message may differ from your target market. If your clientele reaches you mainly through referrals, you may want to target those who refer, rather than the ultimate users. This can be both cheaper and more effective.
References :

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