What is a marketing strategy?

I have to choose lots of marketing strategies for a Country Road Tote Bag. suggestions would be great! i’d like to know what a marketing strategy and an example.
1. Meaning of a marketing strategy
2.Example of marketing strategy
3.Suggestion of a marketing strategy for Country Road Tote Bags.
the person who gives the 3 points above will get best answer.

A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage[3]. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.

example of marketing strategy
4Ps , STP ansoff matrix strategy market segmentation strategy word of mouth strategy customer satisfaction strategy
market penetration strategy promotional strategy sample marketing mix strategy marketing objectives strategy

Marketing strategy for country road tote bags…
The timely environmental appeal of these reusable bags and the easy application of graphics catapulted the canvas tote from the health food store to the runway in a few short years. Design based on environment protection. –> green product encourage people to buy. Graphic designers have embraced the form as a venue for their imagery and messages on par with the tee shirt.