What is a good marketing strategy for a Massage Therapist?
What would prompt you to visit a new Massage Therapist or see one for the first time?
A really good deal on the hourly rate? Or some other marketing ploy? What would really grab your attention and get you to make that appointment?
No perverted answers please.
The thing is that people really want a solution to their problem – whatever that may be – pain, stress, injury – you have to show them that you have that solution. People want to know if you can help them so you have to appeal to what their problem is.
It also depends on what method of marketing you are using. You can do much more with a website because people will find you by searching for ‘massage, your city’ and are already looking for massage.
If you are doing mailings to random populations it will be hit or miss. If you are doing targeted marketing to special groups or populations you have a much better chance of being able to get to what really appeals to them – like athletes want to run faster, corporate people want less stress, increased concentration and to feel better, people who are injured want less pain.
Just having a low rate usually only gets people who want discounted massages. You want people who value massage and will be willing to pay you the amount you need to make a decent living so you don’t feel resentful. If you do an introductory rate – be sure to get people’s addresses and emails so you can do follow up educating with them. You should also have a package to hand them or flyer with info on why getting regular massage is a necessity.
This is a frequently asked question at our company. What I’ve learned as a massage client and former massage therapist is that for a personal service like massage, people want a referral. Selling gift certificates is one way satisfied clients can pass on your name to their friends and loved ones. Instituting a referral program is another way. In that case, you ask satisfied clients to pass on your business cards. If a friend or family member comes in and mentions their name, that client gets some form of appreciation from you: a nice thank you card, a discount on their next appointment, or an extra 15 minutes when you have time.
References :
NaturalTouchMarketing.com
Just a thought off the top of my head:
Workplace stress is at record highs. Contact local businesses and offer to come in and do chair massages on a periodic basis (for a small fee), or maybe a free 2-3 minute one as a win/win marketing practice. People will feel good for free, meet and get comfortable with you, and you will generate leads and most likely new clients. Make sure you have some info to leave behind or a collection of e-mails from everyone that gets a free preview of your work.
Good luck
References :
The thing is that people really want a solution to their problem – whatever that may be – pain, stress, injury – you have to show them that you have that solution. People want to know if you can help them so you have to appeal to what their problem is.
It also depends on what method of marketing you are using. You can do much more with a website because people will find you by searching for ‘massage, your city’ and are already looking for massage.
If you are doing mailings to random populations it will be hit or miss. If you are doing targeted marketing to special groups or populations you have a much better chance of being able to get to what really appeals to them – like athletes want to run faster, corporate people want less stress, increased concentration and to feel better, people who are injured want less pain.
Just having a low rate usually only gets people who want discounted massages. You want people who value massage and will be willing to pay you the amount you need to make a decent living so you don’t feel resentful. If you do an introductory rate – be sure to get people’s addresses and emails so you can do follow up educating with them. You should also have a package to hand them or flyer with info on why getting regular massage is a necessity.
References :
http://www.massage-career-guides.com/marketing-massage-therapy.html