What is a great marketing plan for a restaurant in a small town serving home cooked foods?
Need a good marketing strategy for opening a new restaurant.
You could play off the idea of serving home cooked meals with your marketing. For instance, send out inivitations to a "family meal," "a house warming party," etc. to residents living near the restaurant. You could do 2 for 1, list your specials, personalize it with pics, etc.
Since you’re in a small town, advertising in the local paper or college paper, on radio, at any colleges or universities, etc. may also be an option. I moved from a small town (less than 15,000 people) not too long ago & that’s how restaurants advertised there.
Basically, just keep in mind what your restaurant’s personality is as well as yours. Blend those two & ideas should start flowing.
Best of luck to you!
You could play off the idea of serving home cooked meals with your marketing. For instance, send out inivitations to a "family meal," "a house warming party," etc. to residents living near the restaurant. You could do 2 for 1, list your specials, personalize it with pics, etc.
Since you’re in a small town, advertising in the local paper or college paper, on radio, at any colleges or universities, etc. may also be an option. I moved from a small town (less than 15,000 people) not too long ago & that’s how restaurants advertised there.
Basically, just keep in mind what your restaurant’s personality is as well as yours. Blend those two & ideas should start flowing.
Best of luck to you!
References :
http://www.tmexpress.com