Comments on: What are the characteristics of a strategic marketing plan? http://www.imresearch.com/marketing-plan/what-are-the-characteristics-of-a-strategic-marketing-plan Mon, 19 Jul 2010 14:42:59 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Joanna Lees Castro http://www.imresearch.com/marketing-plan/what-are-the-characteristics-of-a-strategic-marketing-plan/comment-page-1#comment-2150 Joanna Lees Castro Tue, 23 Feb 2010 15:21:59 +0000 http://www.imresearch.com/marketing-plan/what-are-the-characteristics-of-a-strategic-marketing-plan#comment-2150 The marketing plan is a written document which describes all the marketing tactics and activities that the business will focus on, usually including a marketing budget and timeline. Usually, the marketing plan includes a section on the marketing strategy also. The marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Here's a typical outline of a strategic marketing plan: - Executive Summary - Market Competitive Analysis - Marketing Strategy - Marketing Tactics & Approach - Sales Strategy - Summary - Appendix Check out this article on what is a marketing plan: http://www.easy-marketing-strategies.com/what-is-a-marketing-plan.html Joanna<br><b>References : </b><br> The marketing plan is a written document which describes all the marketing tactics and activities that the business will focus on, usually including a marketing budget and timeline. Usually, the marketing plan includes a section on the marketing strategy also.

The marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage.

Here’s a typical outline of a strategic marketing plan:

– Executive Summary
– Market Competitive Analysis
– Marketing Strategy
– Marketing Tactics & Approach
– Sales Strategy
– Summary
– Appendix

Check out this article on what is a marketing plan: http://www.easy-marketing-strategies.com/what-is-a-marketing-plan.html

Joanna
References :

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