Ideas for a product or an event to develop a marketing plan for?

for my sports marketing class we have to develop a detailed strategic marketing plan for something we "invent". it has to be sports related…any ideas?

I am reading this that you are looking for event marketing ideas for a product you are making.

I would highly suggest looking into using social media to market you event. Things like a Facebook fan page, a twitter, yelp reviews, and more. Also having a blog in your marketing plan is always a great idea.

Remember as well in the product that you are selling an idea, not the actual item. Make the idea inspiring and have the product support the idea.

Check this link out for more information on social media marketing