Archive for the ‘advertising’ Category
Dangers of Mobile Advertising
Please rate! What if you got text messages if GPS tracked you as having passed stores? Location-based mobile text advertising is the hot trend in 2009 according to Wired magazine (see link below). This is a parody, and I’m not aware of technology that does this, but maybe this year you’ll get SMS discount offers from stores when they track you passing them up.
Nalts and WifeofNalts take you into this frightening still mostly hypothetical reality to show what kind of behavior it might encourage.
BTW- if you like WifeofNalts, subscribe… tomorrow she debuts her new show featuring the most interesting gossip from her tabloids and television shows.
http://www.youtube.com/watch?v=Dcg34hffPOs
http://www.kevinnalts.com
Wired article “Inside the GPS Revolution”:
http://www.wired.com/gadgets/wireless/magazine/17-02/lp_10coolapps
Duration : 0:2:57
How much does advertising cost on average for a real estate agent?
Whats the average cost for advertising a house so that it can be sold on the market?
There is no answer to your question. Some houses remain unsold for much longer periods than do others, and thus cost far more in repetitive advertising to procure buyers. Quality advertising, however, is expensive. Many agents maintain websites on which to display listings to potential buyers, and agencies themselves mostly have similar websites for all properties listed. As well, there is newspaper and real estate guide advertising, some TV advertising on ‘local homes for sale’ channels, plus the costs of MLS and www.realtor.com exposure. It all adds up.
When I Grow Up I Wanna Work in Advertising
Agency: Meyocks Group
Use: ADDY Awards intro
Description: Spoof of Monster’s “When I Grow Up” campaign
Duration : 0:2:38
What do you think about advertising in social networks?
For a small business , do you think advertising in social network like orkut help to reap profits?
How does advertising in social networks work ?
Hey,
(Bare with me on this one, I’ll answer your questions and share some damn good techniques)
I own my own marketing company and have been involved in the internet industry for a long time now so am quite clued up/experienced in pretty much all forms of web promotion and marketing.
The answer to the question is your profit depends on what you’re selling, how well your selling it and who to. Social network advertising can see you reap profits or sew losses due to high advertising costs and low conversions, but they are fantastic sources for traffic!!
The reason social network advertising is so effective is that they are places where countless amounts of millions of people go on a daily basis, like everyone watching MTV at the same time, it’s maximum exposure for your brand services. The other major benefit of advertising on social networking sites is that you can highly target the ads you place there.
Rather than traditional advertising, which will be viewed by a random audience, advertisers can use these networks to target their ads at a very specific audience; you can target it in many ways such as geographic location, sex, age range, gender, single, married etc.
This way the adds are most successful and if it is an online business/service you’re promoting then it’s a good idea if you use these services, although be warned, it can be very expensive (Depending on the size and popularity of the network).
They generally run off what’s called a CPM system (Cost per thousand impressions). This means that for every time your advert pops up on a web page it’s classed as one impression, for every time it reaches 1000 impressions the site will charge you the CPM premium (Again the cost will depend on the size and popularity of the network).
This can be a very costly approach if you are a small business as most of the major web 2.0 sites have so many members thus having many millions of pages for your advert to pop up on, they also generally have a minimum spend which can be quite high (Facebook currently has a $50,000 monthly minimum investment for add banners).
I’d look at starting a page/fake profile on the social networks and drive the traffic to your site, it’s called SMO (Social media optimization) and it works a f*****g treat, believe you me!!
I am a keen user of social networks and have utilized their power for my own SEO and revenue generating benefit. Create a fake profile and invite as many of your target audience as you can, you’ll be surprised how many people will accept the request!
You can do this very well on sites like Facebook using their ‘Groups’ feature. If you’re selling games consoles, for example, do a search within the social network for ‘PS3/Xbox 360/Play Station’ etc and then click on the ‘Groups’ tab to seclude the results to groups only. Have a look at the groups that you’re left with.
The members of these groups, often hundreds of thousands, are the people who you know know that are interested in your product/niche. Go through the members and request a ton of them to be your friends, this is called building a list and is where most online services make over half of their sales (Using backend sales).
All you need to do then is create a group of your own about your service/product (The name of the group needs to be eye catching and inventive), in your fake profile, then invite all of your ‘Friends list’ (Prospective buyers) to the group (When I say friends list, by the way, I’m talking about 2,000+ friends in your list, send as many friends requests as you possibly can).
This will then trigger a viral reaction in the form of ‘the butterfly effect’ and spread your brand/service/website through the network where the members view your site through a third party referral (The group invitation).
Referrals from a third party (the friend who invited them to your group) or an expert in the field is always trusted by prospectives as they have no reason to lie.
There are three main objectives here:
1- To drive targeted traffic to your site
2- Create brand awareness for your website, free of charge
And the most important part
3- To get high PR/authority links back to your site (Bookmark the pages where you’ve left these backlinks, it will only increase the authority of the page that is pointing back to your site)
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You don’t need to advertise in social networks, if you’re willing to put some effort in you’ll reap the rewards, trust me. Utilize web 2.0 to work for you; use sites such as Squidoo, YouTube, Blogger, WordPress to name just a few and cover the internet with your content rather than spending on one add in one social network.
A little heads up if you do decide to use social networking advertising- Add banners are pretty much the worst form of web promotion, the CTR (Click through rate) is very low and not very cost effective at all, look for another form of advertising withing the network. HOT TIP: Text link ads are far more effective than premium banner ads!
If you are looking for a unique social network to advertise on I’d advise you to keep an eye out for the ‘Global Covenant’, a massive new UK project that has totally redesigned the social networking concept, a welcomed evolution of social networking; even the BBC and Sky are involved inside the project. Pretty exciting stuff!!
I’ve been helping a global client base increase their profits, traffic, conversions, performance etc for a long time now, if you want to talk to me through Skype and have a brainstorm or need help with marketing strategies feel free to add me (Skype username- Internet.Marketer, Marcus Hill, UK) and we’ll have a chat (free of charge by the way).
Hope this info gave you a little insight to web 2.0 advertising and has answered your questions.
All the best!!!
What’s the best advertising for a locally owned business?
What is the best way for me to advertise my Tax Preparation Business? I’m planning on sending out postcards locally next January…is there a better way? What kind of advertising do folks out there like to receive? Obviously I could hire someone, but I’m all about doing this myself. How can I get out there..what works, what doesn’t?
If you are willing to spend the money, ad’s on local newpapers,
Online helps alot, post on monster.com, careerbuilder.com, ex
Billboards would work. Send flyers to people homes. Give out your business cards to people. Stick flyers in to some businesses.
referals, letters…
WAYS OF SEEING (final episode – advertising) 1/4
Final episode of John Berger’s groundbreaking BBC TV documentary, Ways of Seeing.
Duration : 0:6:50
I would like to start a small grassroots Advertising Agency, How would i go about starting & getting clients?
I know in todays economy everyone is cutting back on spending, especially businesses by laying off employee’s. However there are still print and television advertising still being purchased. I know what it takes to start a business, however I would like to know what it takes actually start a grassroots advertising agency? What does it intel? Creating creative ads for clients, being familiar with places and cost to advertise? What would I need to do? Any information would be helpful.
The two major considerations are:
1) what are you going to offer (Do you have the skills or can you get them)
2) Do you have the business knowledge to operate a business?
For the first item – you should put together a portfolio of what you can do for a client – whatever you make for people to see will say a lot about whether they hire you. Looks are important.
For the second item – marketing, management, finance – while a small business – you still need to do these things and you won’t have help by hiring someone – so you’r best bet is to go directly to your local SBDC (Small Business Development Center) and ask for help in preparing for your business -it is free and you can really use their help no matter how much you already know.
Robbie Williams-Advertising space
Robbie Williams – Advertising space good version, high quality.
Songtext:
What was in your heart
When it stopped going
The whole world shook
A storm was blowing through you
Waiting for God to stop this
And up to your neck in darkness
Everyone around you was corrupted
Saying somethin’
There’s no dignity in death
To sell the world your last breath
They’re still fighting over
Everything you left over
I saw you standing at the gates
When Marlon Brando passed away
You had that look upon your face
Advertising space
And
No one learned from your mistakes
We let our profit s go to waste
All that’s left in any case
Is Advertising space
Through your eyes
The world was burning
Please be gentle
I’m still learning
You seemed to say
As you kept turning up
They poisoned you with compromise
At what point did you realise
Everybody loves your life
But you ahahh
Special agent for the man
Through watergate and vietnam
No one really gave a damn
Did you think the CIA did
I saw you standing at the gates
When Marlon Brando passed away
You had that look upon your face
advertising space
And
No one learned from your mistake
We let our profits go to waste
All that’s left in any case
Is Advertising space ooooohh
I saw you standing at the gates
When Marlon Brando passed away
You had that look upon your face
Advertising space
No one learned from your mistakes
We let our profits go to waste
All that’s left in any case
Is Advertising space
I’ve seen your daughter
Man shes cute
I was scared but I wanted to
Boy she looks a lot like you
Duration : 0:4:38
How many advertising messages is the average British person exposed to on a daily bas?
How many advertising messages (from all media sources) is the average British person exposed to on a daily basis? This research will be sited in my final disseratation so it needs to come from a very credible source. PS please make sure its british uk statistics not american!!!
I found this website where you can search the media stats. http://www.mediauk.com/the_knowledge/i.muk/Special:Statistics
http://www.kff.org/entmedia/upload/7618.pdf
Some experts estimate that the consumer is exposed to more than 3,000 advertising messages a day.http://www.realtor.org/rmomag.NSF/pages/feature2july05?OpenDocument
the average person may be exposed to 500 to 1,000 commercial messages a day. http://www.aef.com/pdf/arens_ch03.pdf
http://adage.com/images/random/childrenads022404.pdf
the average person was exposed to 1500 commercial http://www.mediaed.org/videos/CommercialismPoliticsAndMedia/Advertising_EndOfWorld/studyguide/advertising_EndOfWorld.pdf
From “You Are All Diseased” (1999)