Comments on: B-to-B Marketing Fundamentals Don’t Change (Long) http://www.imresearch.com/business-marketing/b-to-b-marketing-fundamentals-dont-change-long Mon, 19 Jul 2010 14:42:59 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: richdettmer http://www.imresearch.com/business-marketing/b-to-b-marketing-fundamentals-dont-change-long/comment-page-1#comment-2633 richdettmer Mon, 08 Mar 2010 03:36:07 +0000 http://www.imresearch.com/business-marketing/b-to-b-marketing-fundamentals-dont-change-long#comment-2633 <b>I first saw this ad ...</b> <br> I first saw this ad on the wall of Ray Gillette's office at DDB in the mid-90s. I loved the sentiment then and grew to love it more as it is now plastered 8 feet tall on our office lunchroom wall. I think the live update to modern communication channels was both humorous and enlightening. Great job BMA! I first saw this ad …
I first saw this ad on the wall of Ray Gillette’s office at DDB in the mid-90s. I loved the sentiment then and grew to love it more as it is now plastered 8 feet tall on our office lunchroom wall. I think the live update to modern communication channels was both humorous and enlightening. Great job BMA!

]]> By: smartalexander http://www.imresearch.com/business-marketing/b-to-b-marketing-fundamentals-dont-change-long/comment-page-1#comment-2630 smartalexander Mon, 08 Mar 2010 03:36:06 +0000 http://www.imresearch.com/business-marketing/b-to-b-marketing-fundamentals-dont-change-long#comment-2630 <b>Gary Slack of ...</b> <br> Gary Slack of Chicago's Business Marketing Assocation showed this clip at a recent event and the nodding heads as it played made us look like a room full of bobbleheads. Gary Slack of …
Gary Slack of Chicago’s Business Marketing Assocation showed this clip at a recent event and the nodding heads as it played made us look like a room full of bobbleheads.

]]> By: INDIUMcorporation http://www.imresearch.com/business-marketing/b-to-b-marketing-fundamentals-dont-change-long/comment-page-1#comment-2631 INDIUMcorporation Mon, 08 Mar 2010 03:36:06 +0000 http://www.imresearch.com/business-marketing/b-to-b-marketing-fundamentals-dont-change-long#comment-2631 <b>I experienced this ...</b> <br> I experienced this from the front row. Believe me when I say it was riveting. I felt like I was literally witnessing the passing of an era. The ovation @4:38 was obviously edited out because the audience went nuts! Super-kudos to the people who put this together and executed so well. RICK SHORT I experienced this …
I experienced this from the front row. Believe me when I say it was riveting. I felt like I was literally witnessing the passing of an era. The ovation @4:38 was obviously edited out because the audience went nuts!

Super-kudos to the people who put this together and executed so well.
RICK SHORT

]]> By: ilangeva http://www.imresearch.com/business-marketing/b-to-b-marketing-fundamentals-dont-change-long/comment-page-1#comment-2632 ilangeva Mon, 08 Mar 2010 03:36:06 +0000 http://www.imresearch.com/business-marketing/b-to-b-marketing-fundamentals-dont-change-long#comment-2632 <b>I doubt that this ...</b> <br> I doubt that this smart demo will make a dent in the lives of today's marketers. Everything Ralph says here is true, but the "marketers" today are focused only on the new toy in technology, in research, online, in social media, in shopper marketing etc. Call these new gizmos whatever you want, as long as we are called "humans" the basic questions remain: who the are you and what do you want from me? If you answer both in a relevant way for my needs, I'll consider doing business with you. I doubt that this …
I doubt that this smart demo will make a dent in the lives of today’s marketers.
Everything Ralph says here is true, but the “marketers” today are focused only on the new toy in technology, in research, online, in social media, in shopper marketing etc.
Call these new gizmos whatever you want, as long as we are called “humans” the basic questions remain: who the are you and what do you want from me?
If you answer both in a relevant way for my needs, I’ll consider doing business with you.

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