Comments on: what are some good lifestyle branding companies? http://www.imresearch.com/branding/what-are-some-good-lifestyle-branding-companies Mon, 19 Jul 2010 14:42:59 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: shepherd1 http://www.imresearch.com/branding/what-are-some-good-lifestyle-branding-companies/comment-page-1#comment-734 shepherd1 Sat, 26 Dec 2009 14:53:59 +0000 http://www.imresearch.com/branding/what-are-some-good-lifestyle-branding-companies#comment-734 Exposure. Offices in London and New York. Run by Raoul Shah. Very cool company. Be careful not to take the decision to use lifestyle marketing just because it sounds good. Head and Shoulders tried it once and it was a nightmare for them. At the end of the day, it's their product quality that people wanted, not a 'cool' shampoo. If you are marketing as a lifestyle company, you should be prepared for the company to have a genuine place in the culture(s) you are marketing to and to genuinely live the lifestyle that you are selling.<br><b>References : </b><br> Exposure. Offices in London and New York. Run by Raoul Shah. Very cool company.

Be careful not to take the decision to use lifestyle marketing just because it sounds good. Head and Shoulders tried it once and it was a nightmare for them. At the end of the day, it’s their product quality that people wanted, not a ‘cool’ shampoo.

If you are marketing as a lifestyle company, you should be prepared for the company to have a genuine place in the culture(s) you are marketing to and to genuinely live the lifestyle that you are selling.
References :

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