Branding Nonprofit Organizations

Hayes Roth, chief marketing officer of Landor, discusses best practices for nonprofits undertaking brand-building projects with David Rogers, executive director of the Center on Global Brand Leadership.

Columbia Business School’s Center on Global Brand Leadership is the leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands. The center provides today’s leaders with innovative branding solutions and a global perspective through a network of partner centers at leading schools in China, Germany, Korea, Spain and Singapore. Learn more at http://www.gsb.columbia.edu/globalbrands

Duration : 0:7:3

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