Advertising & the End of the World
http://www.mediaed.org
Advertising & the End of the World features an illustrated presentation by Sut Jhally of the University of Massachusetts Amherst, the producer and writer of the award-winning Dreamworlds II.
Focusing directly on the world of commercial images, he asks some basic questions about the cultural messages emanating from this market-based view of the world: Do our present arrangements deliver what they claim– happiness and satisfaction? Can we think about our collective as well as our private interests? And, can we think long-term as well as short-term?
Drawing from the broad arena of commercial imagery, and utilizing sophisticated graphics, Advertising & the End of the World addresses the issues these questions raise, encouraging viewers to reflect on their own participation in the culture of consumption.
Making the connection between society’s high-consumption lifestyle and the coming environmental crisis, Jhally forces us to evaluate the physical and material costs of the consumer society and how long we can maintain our present level of production.
Duration : 0:5:35
[youtube bdpucXyZNCM]
i know its not the …
i know its not the main theme…but that train is never late. role up role up people! time to pay your carbon tax.
This movie is not …
This movie is not about global warming, it’s about advertising and consumption, and the awful future we are setting ourselves up for. Pay attention.
Interestingly, he …
Interestingly, he ignores family, progeny and inheritance. Families have planned for generations in the future through ownership.
When you remove private property (like Soviet Union, USA, much of Europe) you remove the interest in property protection. If I can’t pass on a clean land to my children, I move to focus on how to make the most – we have manufactured very short-sighted temporal thinking through government seizure, taxes, theft and a culture that knows nothing is reliable.
Wrong. I don’t give …
Wrong. I don’t give a crap about iphones. Besides, the existence of advanced gadgetry in and of itself means little.
The really interesting questions involve more subtle issues…such as the specific manner in which the communications networks are controlled/manipulated…and by whom…net neutrality…ideology-based censorship and repression vs true free speech, dwindling public forums…privately owned commercial forums that are merely pretending to be public, such as myspace or youtube…
Funny you say that, …
Funny you say that, but I bet you have an iPhone, right? and how do You use it? And why did you buy it….the magic word is….BUY!
I seen a commercial …
I seen a commercial today on t.v. about the end of the world. A raffle is being placed for the human race,the winners get to stay in some “safe” building when the year 2012 comes. If anything these stupid commercials will kill us all! So many people will get depression from these commercials! Stupid scientists -___-
this place is going …
this place is going belly up dude nothing will change our course except devastation
Thank you …
Thank you marcus3379, we needed a prime example of advertisings effect on the juvenile ignorant ones. If you couldnt see past an appearance you dissaprove to see his message than youre in for a world of hurt.
“We need to make …
“We need to make fundamental changes”.
Please start with a haircut and eyebrow wax.
Sure, WHY NOT …
Sure, WHY NOT saturate people’s viewing environments with aggressive, ignorant, abusive, mental illness-causing, moral retardation-causing ADVERTISING? Why not?
So sad that our so-called “free market” capitalistic system has become nothing but an obvious TOOL OF WEALTH whose main purpose is SOCIAL CONTROL…an obviously phony, corrupt system in which ACTUAL QUALITY and competitiveness no longer make any difference…in which legitimate, detailed criticism is REPRESSED AND CENSORED.
Have you noticed …
Have you noticed those new advertisements that are being placed directly on top of the little youtube video windows. What an improvement!
It’s important to …
It’s important to realize that we are in a time in history which we have never seen before considering the population size. With the technological advancements we have achieved within the last two hundred years we take for granted the ease at which we survive as a species. This in mind, we must consider advertisements as an influence in this massive society as a means of not only influence, but how that influence affects our lifestyles, opinions, and environmental impact.
these kind of …
these kind of subjects should be more, out there, brought in our attention.we do not understand the gravity of the situation.we like tasting all the fruit of this world but we do not nourish it and eventually in this way we will kill ourselves.
3:03
3:03
Mr. Jhally is NOT …
Mr. Jhally is NOT talking about censorship as the last commenter suggests. He favors developing critical thinking skills about media. There is absolutely no doubt that advertising, and media in general, tries to get past our critical radar to sell us stuff. The people at MEF are working to get us to recognize the ways ideas are sold to us. This is not about “stupid Americans.” This is about training ourselves to make wise choices.
He never said …
He never said advertising was the only reason we have low values. And values aren’t just our judgement of “what’s right and wrong”, those are morals. You don’t have to be a “stupid yokel” to be affected by advertising, he’s talking about how it saturates our world, and how now that we have started to become cynical towards advertising, advertisers are making it more and more intrusive and emotionally appealing so that we can’t ignore it.
This guy really …
This guy really exaggerates. Everyone with sense knows that our lifestyle are in conflict with nature, and we all know that change is a must. But then he jumps to advertisement. Cooperate advertisement is not the reason why many people have low values. If he was right then all Americans are just stupid yokels who don’t know right from wrong, and thats how he probably sees us Americans. It is up the the INDIVIDUAL to recognize proper values. We don’t need anyone favoring de factor censorship.
I want to learn …
I want to learn more about this. DO something it if I can. Where do I start to study this idea?
In which timezone? …
In which timezone? I had a lot of planned for that day.
y 2012, what …
y 2012, what happenes when it does not happen. and we all wake up and go to work.
your unibrow…you …
your unibrow…you must shave it
our governments …
our governments dont hav long term vision so i am not surprised about advertisers. they r ALL part of the problem.
wat we shuld really do is outsource our governments to india and china – they wuld do a betta job.
THIS IS SO …
THIS IS SO IMPORTANT!!
Very close to the …
Very close to the mark…
yes he certainly is.
yes he certainly is.