Sales People Make Economies not Marketing by Grant Cardone
Economies do not exist until somebody BUYS something! And economies cease to exist when a sale is not made. Management then decides “customers aren’t buying anything so let’s just cut heads, slash budgets, hunker down and shrink our way to greatness!”
Prospecting, Interviewing customers to properly identify problems and opportunities and then collaborating with them to find appropriate solutions seems to be a skill set lost to an entire generation. How did this happen?
Two major shifts drove this change. In the 50’s, 60’s and 70’s, virtually every company had a sales force that were required and depended on things like; prospecting- the creation of customers, product knowledge, application knowledge and selling skills. <strong>Great companies were built on great sales teams who were responsible for creating opportunities not for just selling them. </strong>The sales team was the engine, leading the charge, driving the revenues of the company! In the 90′s sales teams were deemed to expensive to maintain, inefficient, difficult to manage and the responsibility for driving revenues shifted to the marketing department. The theory was that the company could create demand for products and services through advertising, promotion and gimmicks then the company could merely harvest the flood of incoming orders with call centers or order desks. The second major shift currently taking place is from traditional marketing to internet marketing.
But, what happens when customers stop looking and searching the net and the phone stops ringing? Because selling is a lost art the solutions are limited to- increase the advertising, make even bigger claims of the importance of customer satisfaction, lower prices (again) and increase gimmicks like no money down, rebates, zero percent interest and free trips. Companies started spending more money on ad campaigns and google search then the entire sales force makes in salaries and commissions. While these marketing shifts created breakthroughs in the ability to reach greater numbers of potential customers, the fact is it failed! You don’t have to look far to see the corpses of companies who relied on marketing and disregarded the sales team; Circuit City, Heard Automotive, Dilliards, Sears, Washington Mutual, Wachovia and Merrill Lynch. These companies failed because of their dependence upon their marketing campaigns and their inability to sell their products! Marketing without a trained sales team is a “one way” vehicle, causing the company to only activate at the point of marketing and then become passive at the point of creating an opportunity or even closing on those created.
These marketing methods virtually eliminated management’s expectation of the sales team and their abilities. This is a critical problem in a recession, maybe event the cause of it, whereby the customers stop looking for new products and services, and therefore are immune to the wiles of marketing and promotion. The consumers’ focus in now also on cutting expenses and unless your product or service can help them save money without any investment, they simply won’t pay attention. Search engine optimization is useless when potential customers stop searching.
Companies <strong>must </strong>return to the creation of true sales skills and sales teams because without them nothing happens! Management, marketing and customer satisfaction does not sell product. Sales people sell products and you must have effectively trained salespeople that can (1) generate a prospect and (2) know how to determine what is needed, (3) how your product or service can satisfy that need and (4) how to justify a purchase decision. The lost art of real salesmanship must be restored in order to create the revenue a company desires.
A well trained sales team, not management, not the internet, not customer satisfaction and not marketing is the only thing that can cost effectively create customers in this economy. Economies exist only when someone finds a prospect and then sells that prospect a product or service at which point they exchange money with your company. Sales people drive entire economies and without them we have no economy.
Grant Cardone, Author of Sell to Survive
Grant Cardone
http://www.articlesbase.com/business-articles/sales-people-make-economies-not-marketing-by-grant-cardone-746563.html
Internet Marketing Makes Living Making Money Online
If you have been using the internet, then undoubtedly you may have used Yahoo or Google with your surfing. Have you been to EBay or Amazon while searching for a particular product? Even people who are not experts in the computer or internet are familiar with these major names in the World Wide Web.
Without a doubt, internet marketing has made such a huge impact and still continues to do so in the business industry. More and more people are starting to see that the internet provides a profitable means of doing business. In fact, a lot of small businesses today have started through internet marketing. For more details go to www.tube-traffic.com And now, most businesses that used to be small time are now enjoying extensive popularity and success.
What makes internet marketing so effective? First, it doesn’t require such a big amount of money to be successful in internet marketing. Anyone can start his own business even without a big starting capital. Take EBay for instance. EBay is an online merchant’s site that provides a venue where buyers and sellers can meet. Anyone who has an item to sell, whether it’s old or brand new can simply advertise these items on eBay at a reasonable charge. Because EBay caters to a wide market, you have a lot of opportunities to receive profitable bids on the items you sell. You don’t have to go out of your way just to find potential buyers. Instead, buyers will come to you and make their bidding.
If you already have a business, there are various internet marketing strategies that you can try without having to spend so much from your budget. Aside from posting in merchant sites like eBay, you can also post in online classified listings to promote your business. Many online classified sites offer free services so you don’t have to spend a single cent at all.
Does your business have a website? If so, you should definitely use internet marketing tools to get the most out of your website. You have plenty of options to get people to visit your website. You can submit your website to search engines like Google and Yahoo, or use written articles and submit these to article submission sites. You can also avail of both website and article submissions at no cost. All you have to do is search for the sites that offer such free services from your search bar.
Of course, if you’re going to submit written articles, you need to make sure that these have unique and excellent content or else, they wouldn’t serve much purpose. If you don’t know how to write excellent articles, why not use the internet to research on this topic? You’ll surely get valuable information and advices from online articles. For more details go to www.impact-popup.com Take a cue from these articles and you’ll realize that people like you who needs research is the top reason why written articles are so effective in getting website traffic.
These are just a few of the many possibilities you can do with internet marketing. If you have a business but do not have a website, perhaps it’s time for you to consider getting one. It wouldn’t cost you so much to register for your own domain name and pay for web hosting. Most importantly, the advantages you can get out of your business website will surely make every penny you spent on your website worthwhile. Liz Roberts is a credit analyst, a writer and a sharp internet marketer in her own right. For years, she has mastered the art of online strategies to snowball online success. She currently gives her share of online marketing for students who are still on their first steps of the online marketing ladder.
http://www.ultimate-internet-marketing-tricks.com
http://www.podcasting-made-easy.com
vishal chauhan
http://www.articlesbase.com/internet-marketing-articles/internet-marketing-makes-living-making-money-online-687741.html
Events Marketing A Part of Marketing Strategy – Why? – The 7 Incentives!
Any successful marketing strategy should include events. Marketing is largely a social tool that organizations use to improve their image, to attract clients, or to raise money or sell products. Humans are social animals, and we tend to respond better to in-person contact than to television or radio advertising. And when it comes to telemarketers … well. Here are some important reasons you should include events in your marketing strategy:
1. Events Increase your Business Network
When you host make an event part of your marketing strategy, you build your network by making new contacts who are interested in your product or service. They may have come to get the free booze or food, but while they’re with you, they learn about you. Events will leave a good impression in the minds of those who attend them, and they’re likely to talk about you and your event to others. Even if they don’t buy your product or sign at the dotted like, you can never predict the positive impacts of broadening your social base on the success of your marketing strategy.
2. Events Help you Give Back
Sharing your success with your community is an excellent way to improve your image and create new friends for your business, a primary goal of any successful marketing strategy. You let people know that the community is important to you, that you respect them, and that you want to repay their kindness and loyalty. Hosting a community event will create social capital for you and your business or organization.
3. Events Help you Scope Out your Competition
Marketing events give you the opportunity to learn about who your competitors are and what they’re doing. Inviting competitors is a great way to get a sense of what they’re about – their goals, their products, and their strengths and weaknesses. You may also get information on what their plans are, helping you formulate and refine your own marketing strategy. You’ll increase your stature within your sector and create allies among your competition.
4. Events are THE Time to Make Announcements or Introduce New Products
Critical to a good marketing strategy, especially if your organization is undertaking a new project or releasing a new product, events are the perfect venue for getting attention. If you want press attention, reporters are more likely to respond when you invite them to an event where they may also network and get free food. You’ll get more public exposure from them. Because you’ll have face-to-face interaction, you’ll have a chance to test the response to your announcement or product – to get a sense of how it will be received in the market. Having this preview under your belt, you can make better marketing strategy decisions about whether, when, and how to release your new product.
5. Events Mean Exposure
Your company or organization will always benefit from having your name in the papers and in the minds of your community and clients. Events are an excellent type of “reminder advertising,” where you keep your name out front. Even when you’re not making an important announcement or releasing a new product, using events as part of your long-term marketing strategy will reward your organization with continued exposure and interest. It will also help maintain business relationships with competitors, providers, customers, and the community in general.
6. Events Enhance your Image
Even when times are tough and budgets are tight, hosting events will give you the appearance of success. People are more likely to do business with stable, established organizations. Even moderate events remind your competitors that you’re a force to be reckoned with. They’ll assume that if you can afford to put on an event, you’re making a healthy profit and maintaining a strong, productive organization. When planning your marketing strategy and building its budget, don’t cut events first. Remember that the investment in events as a key part of your marketing strategy pays off handsomely at the end of the day.
7. Events Increase an Organization’s Pride
One subtle, yet profitable, way to show your employees your gratitude is to host an event for them. It gives you a chance to recognize their hard work and valuable contributions to the organization’s success. It builds morale and loyalty, producing a more stable workforce. Hosting the occasional event for your employees also gets public attention. Consistent with any good marketing strategy, press and community leaders will take note, and your organization’s reputation as a progressive institution will grow.
These are just a few of the more important reasons your organization should include events in its marketing strategy. Successful organizations are active organizations – they participate in the community, contribute to the industry, and maintain a public presence. Events will win public interest and support for your organization’s goals and products. Consider events as an essential component of your marketing strategy, and you will reap rewards far beyond the cost and effort you invest.
Abhishek Agarwal
http://www.articlesbase.com/management-articles/events-marketing-a-part-of-marketing-strategy-why-the-7-incentives–702809.html
Why A Marketing Plan Is Important In Any Business?
In any business success, marketing always plays a key part. You have to make a good relationship with your customers. You need to work out how you will reach and win new customers and make sure that they will be happy and remain satisfied of the services you are providing them. You need to always review and keep on improving everything you do to stay ahead of the competition.
Although marketing plays an important role, it will not guarantee sales unless by doing it with a laid out plan. A well-researched and logical plan is important to have a better chance of building a long-term profitable relationships. A marketing plan will serve as a reference or your basis to execute a marketing strategy. By laying out plans, it will set out a clear objectives and explains how you will achieve them. You can define your business well if you have a written document that details the necessary actions to achieve your marketing goals. A marketing plan is considered a part of an over all business plan.
A marketing plan is backed up by a solid marketing strategy. It would be useless without a working strategy. So you need to be clear about your objectives and how you’re going to achieve them. You have to be realistic with your plans by setting measurable objectives, deadlines, defining responsibilities and considering your budget. A good marketing plan should assist you to integrate your total marketing effort and ensures a systematic approach to developing products and services to meet and satisfy your customer’s needs.
Having a solid marketing plan will let you identify your customer’s needs and wants. You can determine the demand for product and aid in the design of product that will satisfy and fulfill consumer needs and wants. It also helps you identify your competitors and make you analyze what are their advantages over you or your advantages over them and focus on those things. You will know if your marketing strategies are working or not and maybe you can switch to another one. You will be able to identify new product areas and new or potential customers.
When you do have a marketing plan, you will know what are the specific thing you need to do and focus on things that play an important role in running your business. Every plan laid out has a specific target so that progress can be monitored. A marketing plan usually covers transactions for years and most probably you still have a standing business in the years to come.
Gwyn Estember
http://www.articlesbase.com/internet-marketing-articles/why-a-marketing-plan-is-important-in-any-business-619519.html
Discover How to Use Internet Marketing Online Advertising Ppc Search Engine to Boost your Sales & Earn Big Money on the Internet at Home!
The internet marketing online advertising Pay-Per-Click (PPC) search engine is one of the most reputable ways to make money online at home. You’ll discover how to use the internet marketing online advertising PPC search engine strategy to boost your sales and earn big money on the internet at home.
READ THIS: If you are looking for the most effective reputable ways to make money online from home. This is a real home based business opportunity for internet entrepreneurs to earn big money online at home.
Internet marketing online advertising PPC search engine advertising is by far the most affordable form of advertising available. Internet marketing online advertising PPC search engine advertising is a flourishing business that by 2008 is expected to reach $8 billion. Internet marketing online advertising PPC search engine advertising is about producing leads. Creating leads will help potential buyers find the specific website that will provide them with the product or service they need.
However, Internet marketing online advertising PPC search engine advertising does not end there. It is important to understand that although Internet marketing online advertising PPC search engine advertising generates leads, it is also important for users to find high relevant information at the website they are directed to. Information is a valuable asset in Internet marketing online advertising PPC search engine advertising that is often left unchecked by many websites. Keep in mind that users are more likely to purchase products or services from a company that provided them with the necessary information they needed in the first place.
Also, my experiences show that normal users are looking for the information on the internet rather than buying any products or services. Don’t get me wrong! I am trying to say that you have to provide high quality & relevant information wrapping around the quality products and services. Once people find the information they are looking for, they might make a purchase on your website.
You’ll discover why you have to use the internet marketing online advertising PPC search engine strategy to boost your sales & earn big money on the internet at home below.
One of the MAJOR benefits of Internet marketing online advertising PPC search engine advertising is that it drives qualified & laser-targeted traffic to a specific website. Users that click on a PPC ad are those in search of a particular product or service. This helps eliminate unnecessary clicks from non-prospective buyers that only produce expenditures not profits. Internet marketing online advertising PPC search engine advertising is also the fastest way to get a reasonable return on investment and it is one of the most effective reputable ways to make money online.
A bidding process is used to establish the price of a specific keyword. Typically, the budget for Internet marketing online advertising PPC search engine advertising may be a $100 to $100,000 depending on the number of keywords used. These prices can skyrocket in just minutes as more and more sites bid for the same keyword thus causing the prices to jack up.
PPC ads are placed alongside search engine results to which they are relevant. The highest bids for a specific keyword or phrase gets top billing on the search engine results page. Getting top placement provides greater odds for a PPC ad to get clicked by a qualified searcher.
Personally, the effective keyword research is one of the major key successes in the internet marketing online advertising PPC search engine. You have to learn how to do your own keyword research effective and find more niche keywords. I highly recommend you to start learning and discovering your own keyword research tool at http://www.zKeywordTool.com
There are the significant elements of internet marketing online advertising PPC search engine advertising you MUST know. You’ll find the elements of how to use effectively the online advertising PPC here.
Internet marketing online advertising PPC search engine advertising involves three basic elements; constant monitoring, response analysis and refinement as the essential factors involved in the internet marketing online advertising PPC search engine advertising. Proper management of Internet marketing online advertising PPC search engine advertising can result in big profits for a website.
Internet marketing online advertising PPC search engine advertising makes it possible for websites to monitor the productivity of each PPC ad they place. This gives a website the make money home based opportunity to turn off any PPC ad that is not performing at its best. Internet marketing online advertising PPC search engine advertising provides the most economical way for a site to advertise on the World Wide Web.
The cost entailed in Internet marketing online advertising PPC search engine advertising is dictated by the clicks made on a particular PPC ad. The number of clicks made on a PPC ad is subtracted from the initial amount paid by the business to a search engine company. To minimize cost and maximize return on investment, a business will have to regularly monitor its internet marketing online advertising PPC search engine advertising campaign.
You’ll discover how to use effectively internet marketing online advertising PPC search engine advertising below.
Many home based online businesses are unable to get the most out of their internet marketing online advertising PPC search engine advertising campaign. The internet marketing online advertising PPC search engine advertising involves a lot more than just bidding on the highest keywords. Information is a main concern of many online users.
Providing online users, with hard-to-find, high relevant & quality information they need, will help bring about a more long-term relationship with an online user that will more likely result in a sale.
Information provided to online users may be in the form of a newsletter or e-zine that online users would likely sign up for. Sign-ups may be enough to cover the expenses of an internet marketing online advertising PPC search engine advertising campaign.
Sign-ups also help generate leads for websites as they build opt in list from qualified online searchers who clicked their PPC ad. Getting personal information from qualified online searchers can be done in a variety of ways such as offering freebies for surveys or signing up for newsletters.
The internet marketing online advertising PPC search engine advertising is a continuous process that requires hands on supervision and a thorough understanding of Internet marketing online advertising PPC search engines. Businesses may opt to hire the services of a professional or do Internet marketing online advertising PPC search engine advertising with in-house experts. Whatever course of action is selected, a business is sure to get a huge return on investment with Internet marketing online advertising PPC search engine advertising.
Finally, I am sure that the internet marketing online advertising PPC search engine is one of the most effective and reputable ways to make money online. You’ll earn big money on the internet at home if you know appropriately how to build highly PPC campaigns for your long-term home based online business. The online advertising PPC is a real home based business opportunity and required strategy for people who are looking for earning big money on the internet at home.
Learn more about the internet marketing online advertising PPC search engine and start earning big money on the internet at home now. You’ll discover great articles, news, tips, techniques and secrets of how to build highly profitable ppc campaigns.
zmilliondollars
http://www.articlesbase.com/online-business-articles/discover-how-to-use-internet-marketing-online-advertising-ppc-search-engine-to-boost-your-sales-earn-big-money-on-the-internet-at-home-121071.html
What are the Methods of Internet Marketing?
It is highly recommended that you invest in a professional service to help you structure an Internet marketing plan, since this is ultimately what will define your website’s success and your timeline. Yet, you should have an idea of what is available by taking the time now to develop a plan.
Of course, you do need to do more than just throw a few keywords onto the page. You will also need to know where to use them, which keywords to use and how to get better results. If you have not optimized your website’s pages yet, there is no doubt that this is the first step in the process.
There are other aspects of Internet marketing that you need to take into consideration as well. Here are some to think about using.
1. Press releases: Have you thought about using a press release service to get your information out there? These services provide you with the means of getting the media to hear your newsworthy information. This is a good way to get some exposure and to get links back to your website.
2. Gain targeted traffic: There are many ways to get targeted traffic, but the bottom line is that this is a must for any online business. Having targeted traffic is the only way to get reliable sales.
There are many opportunities to do well on the Internet. Any business in virtually any industry can do well if it develops a plan of action and sticks with it. It takes consistency and a long-term outlook for help visit www.free-ad-system.com. Yet, it also requires a good deal of experience and education. If you do not have the time or the ability to get that education, it may be best to hire a professional company to handle your Internet marketing needs.
Internet marketing is the only type of marketing that is truly profitable for a business that is strictly online. A business with an Internet marketing plan can do well at staking out a sizable position online for itself and for its customer base.
Bookmark to:
Building web links to your website is an important part of building a successful business online. Web linking can be complex: there are several ways you will want to build these links and there are plenty of services not worth your investment that you want to avoid. Still, there are many great resources available to help you to build a solid foundation of web links.
The types of web linking methods you work with depend on the type of website you have and your willingness to use the methods time and after time. However, if you want to do some of the work yourself, it definitely can be helpful to your business.
A good place to start is with a blog. A blog, or web log, is a location online where you go to communicate with your audience. There are several reasons why blogs can work in your favor.
* Blogs allow you to put up constant fresh content. This content is easy to get to online and is indexed quickly in search engines. This means that search engines can easily get to your blog and send individuals there. Having a blog on your website or one that contains links to your website can benefit your search engine rankings.
* Web linking methods also come from outside sources. For example, you will see that with your blog, people will want to link their blog to your own. This is especially true when you write a great message on your blog that people want their readers to read. This gets yet another link pointing to your website.
There are many ways to build links using a blog, but remember that this is just one web linking method. There are many more, and the more that you use, the more successful your business can be. These link strategies help to increase your page rank in search engines and ultimately help you to get more visitors to your website who will make purchases from you. Doing this positively affects your bottom line.
LEKH
http://www.articlesbase.com/internet-marketing-articles/what-are-the-methods-of-internet-marketing-710979.html
Learn About the Advantages of Internet Marketing Online
Employers that need to market themselves, and that is basically just about all of them, are more and more looking to the web as an ideal place to market themselves. The Internet is a virtual marketplace, and opportunities for marketing exist in many online arenas, such as email and news web sites. For more details go to www.auto-hits-machine.com . More innovative areas online exist for marketing, where increasingly technological development together with marketing skills can result in some great impact marketing platforms and projects.
The power of the Internet for marketing has been steadily recognised by colleges and learning providers as well as employers. But are the skills and aptitudes demanded by employers there? Given that Internet Marketing is a career growth point then the skills and aptitudes are changing constantly.
But studies suggest that of all the sectors both public and private, colleges and learning providers offering Internet Marketing studies and courses online are at the forefront of developing skills and research in Internet Marketing.
Many students choose an online course in Internet Marketing or studying Internet Marketing as a part of an online business degree via distance learning with an online college. This can be for a variety of reasons, usually because of work and /or family commitments, or because they are studying distance learning Internet Marketing course.
As online colleges are already using e-learning and the virtual learning environment to enable students to study online for their degree, these educational organisations will be accustomed to the theories and technologies of Internet Marketing.
Employees looking to further their skills and knowledge of Internet Marketing across a broad range of sectors will usually find that employers are more likely to assist them on an online Internet Marketing course because they can integrate what they learn with their actual job duties. Likewise their work experience will contribute to their input on the online marketing course.
Colleges and educational institutions that offer online courses in Internet Marketing recognise that employers are looking for cost-effective courses, which are time-efficient and practical. For more details go to www.perpetual-traffic-generator.com .A good Internet Marketing course will be web-based, with classes, coursework and communication with teaching staff easy to do and accessible through the college is own virtual learning environment.
E-learning has therefore, enabled a range of approaches towards getting more employers to recognise the benefits of studying Internet Marketing in a web-based environment, with functionality, course content and interaction with staff the key to successful learning.
Usually staff will be drawn from the Internet Marketing sector, where they will continue to have professional roles in the industry or have played key roles and continue on a consultant or part-time basis. It is this professional knowledge of the Internet Marketing arena that employers will find what they are looking for.
Meena Kumari
http://www.articlesbase.com/internet-articles/learn-about-the-advantages-of-internet-marketing-online-674815.html
Network Marketing Internet Business
Are you interested in changing careers? Have you wondered how you could afford to be a full time stay at home parent? Do you want to set your own hours, career goals, and salary? A network marketing internet business, sometimes called MLM or multi level marketing, just might be the ideal path for you. With network marketing on the internet, you determine how much you work, what hours you devote to your network marketing business opportunity, how much money you will earn, and best of all, you can do it all right from the comfort of your own home!
What exactly is Network Marketing and how does it work? Network Marketing means that companies choose to sell products by using independent internet distributors rather than stocking their products in storefronts. They also allow these independent distributors to build and manage their own sales force to increase their earnings. Independent distributors do this by recruiting, motivating, supplying, and training others to sell the company’s products on the internet. The distributors’ compensation comes from a percentage of their internet product sales. This percentage is sometimes fixed but more often is dependent on their total sales, with higher earnings percentages resulting from higher sales. Distributors who recruit and train other salespeople will also earn a percentage of the sales of their sales group. The independent representatives that each distributor signs up are often referred to as their ‘downline’.
A Network Marketing Internet Business works in much the same way as any offline Network Marketing Business does. In a nutshell, if you want your Network Marketing Internet Business to be a success, you must follow certain rules of thumb. These are to have an attractive, informative, and easy to use website; to be knowledgeable and excited about your Network Marketing Internet Business and the Network Marketing opportunity; and to always deliver prompt, friendly, and quality customer service.
Having an attractive, informative, and easy to use website is absolutely key to any Network Marketing Internet Business. You might have the best product in the world, but if your website is dull, slow, and boring, no one will find out about it! Your website should be interesting and attractive, without adding strange fonts that might be difficult to read or having too many pictures to slow the loading speed of your website. These simple things can make or break your Network Marketing Internet Business.
And you must always remember that just because your Network Marketing business is on the internet instead of offline, does not mean that you can neglect personal relationships! You must always be knowledgeable and enthusiastic about your product, and deliver great customer service promptly. This will keep the customers coming back!
Diep Tran
http://www.articlesbase.com/internet-articles/network-marketing-internet-business-88914.html
Role of Branding in Interactive Media
Branding is an over used word clinging to our lives. But actually its implications are far beyond the corporate logos, punchlines, color scheme and theme song. Brands are also like humans – strong, weak, aggressive, fun loving, smart and any other characteristic which describes you or me.
With growing immense popularity of Internet, traditional medium has been replaced by this interactive form of media. Since differentiation is the winning mantra of any form of advertising, cyberspace marketing has definitely taken the hot seat. A variety of interactive features, immense scope of creativity, increasing hits by the users have made Internet medium a hot favorite among the marketers, as an advertising and branding tool. With boom of internet online branding has won credibility. Initially several companies raised eyebrows and questioned the relevance of brands in cyberspace. But soon the marketers realized the grave importance of branding in online medium, which can prove to be even more aggressive than the traditional forms of media. Being bombarded with similar products from several unknown providers, consumers simply rely on the strength of brands which possess a meaningful, clear and trusted values and attributes, helping them in making online purchase decisions. These brands occupy a significant place in their lives.
Internet offers several advantages, like advertisers can utilize its interactive nature to generate top-of-mind awareness among the customers. This medium generates instant impression and quick feedback. Dynamic nature easily grabs attention and induces action.
Online branding strategy is not a rocket science. If few things can be kept in mind one can easily strike an extraordinary branding.
Be innovative and unique
What gets the eyeballs glued, what strikes every mind and what easily grabs the attention is sheer innovative and striking branding. Keep every related factor in mind, specially likes and dislikes of your target group. Choose a name which is unique and easy to remember. An appealing logo always cherishes good brand recall and eventually turns into a global appeal.
Be consistent
Branding on web is equal to multiple activities, since the visitor is reached through several different channels. Since there are multiple exposure – message, approach, treatment should be coherent and consistent.
Keep taste and preference of target market in mind
Your entire branding exercise is done targeting a specific segment. Thus while communicating your message to your target group always keep in mind their tastes and preferences. Message should be clear, precise, informative and appealing.
Don’t scream who you are, say what you do
Branding is not just logo and a screaming brand name. Whether it’s home page of website or a banner ad, or an e-mailer do always state what you do. In a line state the benefit right off the bat. It can be a punch line. It should be your USP.
Make sure your brand is present where your target is going
If you are a baby soap marketer, make sure your brand is visible where the mothers of small babies are frequent visitors. Don’t miss this golden opportunity. They might not be looking for your product, but might end up showing purchase intention after seeing you there.
Internet is still an unexplored gold mine opportunity for several marketers. It offers a huge gulf of opportunities for the ones who wish to create a memorable brand identity.
Branding in interactive media can be described as an inspiration of people “to think or feel a certain way about a product in the hopes of inducing or increasing product purchase and loyalty.”
Cyberspace is still a wonderland to most of the marketers. Either they are too excited about it or too skeptical. But online branding is not different from the branding in any other forms of media. One has to go through the same strategies. One can also build an aggressive brand on the Internet and incur huge profits.
Cyberspace branding offers its advertisers great opportunity to fortify the brand affinity. Certain features should be kept in mind to ensure online branding success. These are – search engines, permission email, word of mouth, web traffic, affiliate networks etc.
Last but not the least online performance of brand needs to be measured and monitored from time to time. It is the only way to track progress and generate ideas for future branding exercises. Branding in interactive medium has a long way to go. It’s just the beginning!
Piyali Ms
http://www.articlesbase.com/business-articles/role-of-branding-in-interactive-media-755328.html
Interstitial Advertising Has a Lot to Offer
Latest online advertising innovation which is busy in drawing millions of eyeballs is the Interstitial advertising. This is the latest boom in online advertising. This brilliant innovation is really worth praising.
You might wonder what’s this much talked about interstitial advertising, it sounds quite complex. Interstitial advertisements are the ones which are displayed in between the present and expected web page. Interstitial advertisement is used in the sense of ‘in between’ as this is displayed in between a referenced page and the page which references it forward. These ads appear either in a separate window (pop up) while the webpage is getting loaded, or are inserted between the pages. These are flashy graphics and quite interactive in nature, with incredible appeal. It’s believed and has been observed that this pattern of advertising is much more effective than the banner and pop up ads. These easily grab attention than the other forms of online advertising. Interstitial advertising has a unique paying pattern, as it’s paid by display and not per click.
This form of advertising has been innovated to cope with the clutter of online advertising.
Over-stimulation is a constant threat for the online advertising players. One way of coping with this is the sensory input filtering. Our brain has a unique capability to successfully filter out the vast majority of unwanted incoming messages. We quickly filter out the unwanted information like undesired banner ads. And in this process a lot of important messages are also missed out and overlooked. This is fatal for the advertisers. But interstitial advertisements have been innovated to overcome this barrier. These interstitial advertisements easily captivate attention of its viewers. Being entertaining and interactive in nature these advertisements have created a hype all over the cyberspace. And no viewer can afford to miss the interstitial advertisements as the viewer is compelled to see the advertisement before the desired content appears on screen. At times some viewers might find it very frustrating, and might appear to be intrusive. If the message is captivating and entertaining in nature, there are minimum chances of such negative feeling. But keeping the professional attitude in mind one should keep the ‘skip through’ or ‘close’ option available there, as a courtesy to the people who prefer to skip the message and directly hit the desired content.
Typically these advertisements have a short span of duration between five to ten seconds. It might seem to be theoretically a short duration, but it’s enough for the viewer to look at the advertisement. And it’s a big challenge for the advertiser; as they need to grab attention, arouse interest, stimulate desire and induce action within this short span of time. And to make the best utilization of these few seconds advertiser has to make it as much entertaining and captivating as possible. It should be crisp, concise, captivating, ensuring the following page starts loading fast.
Interstitial advertising has just started flowering. Creative journey is still to be explored. There’s lot to do and experience. Its entertaining and captivating nature gives vent to the creative mind. We are waiting to witness the ultimate boom of this form of online advertising.
Piyali Ms
http://www.articlesbase.com/business-articles/interstitial-advertising-has-a-lot-to-offer-755324.html