What classes should I take in high school to become a sales or marketing manager?
I’m about to start my sophmore year and I want to know what classes I should be taking to become a sales/marketing manager. Though I’m still on the process of figuring what I want to do with my life, I’m starting to lean towards something to do with sales/marketing management.
Ideally, you’ll need to go to college and take the appropriate classes there. In high school, you need to focus on your college prep classes. But if there are some business-related classes you can take, I’m sure it would only help. marketing requires some creativity, so don’t forget to take an art class or two. Concentrate on your English and writing classes, and you’ll do great.
Good luck!
What is the Top 5 websites to learn about online marketing?
What is the best online marketing newspaper? And can you suggest me any websites that helps to become a better online marketer and marketing director?
Thank you!
Wealthy Affiliate internet marketing University.
What is easiest way to draw up a marketing strategy for a small online business?
What is easiest way to draw up a marketing strategy for a small online business?
Is it not as simple as SEO’s, a bit of offline advertising ( flyers) and a few adverts out on the net?
In marketing strategy, we have many-many techniques to run this. But for me, if you are new, better you try invest a lot of money to purchase ads from top website. I like use pay per click technique especially from adwords, yahoo and adbrite..
How do I write a marketing plan for a newly created product?
I have to do this for a required Marketing class that I’m taking and don’t know what the heck I’m doing. What information do I need to include in the plan? Where do I go to get whatever statistics I may need–for free, if possible? None of these things were covered in class and I’m a little confused…ok, a lot confused. Anybody able to help me out?
One of the toughest marketing assignments is to write a marketing plan that is ambitious yet still attainable. By following the guide and using the template below, anyone will be able to write a top rate marketing plan.
Before starting on your written plan, you should answer the following questions:
1. What is the product or service you are selling?
2. Who is your market that will buy the product or service?
3. What need does the above market have for your product or service?
4. What is the basic message that you would like to send to this market in regards to your product?
5. What is the best way of getting in contact with your projected market? (i.e.- T.V, Radio, Print, Online)
After answering the above questions you will ready to start on your marketing plan. When answering question five keep in mind your budget limitations as you do not want to set yourself up for committing too much money to advertising.
Follow the template below using your answers to the above questions to guide you through.
Executive Summary
The Executive Summary can be taken straight from the business plan or it can be newly written for the marketing plan. Below is a suggested list of things to be included.
Description of the Company
The description of the company should include a brief summary of the company including when it was founded and some general details about your company. It should not be more than about 10 lines and should not go into too much detail about the companies mission or products and services as this comes later in the Executive Summary.
Mission Statement
This should not be anything new and should be taken directly from the Business Plan. Most companies have mission statements from day one and this should be included on all marketing plans.
Products and Services
The information in this category could vary depending on the purpose of the plan. If this is a company wide marketing plan then all products and services should be listed briefly giving a good description of what each of them can provide. If this marketing plan were specific to a product, then a description in more detail would better suit the marketing plan.
Financial Feasibility
This section should also come straight from the business plan and give a brief description of the financial outlook of the company and what effects may arise if the marketing is not successful. You should not discuss financial plans for the marketing program in this section of the document.
Strategic Focus and Plan
Mission/ Vision
Not to be confused with the Company Mission, this statement is what you would like to get out of the marketing plan. If this is a marketing plan for a single product, then this statement should state what your company expects out of the product and they plan to achieve this.
Objectives
The objectives of the marketing for the particular product, service or company should be outlined in this section. If one of the objectives is to make 50,000 people aware of your new product then this is something that should be included in your objectives. You can also include company objectives in this section if they are directly affected by your marketing. For instance, if your goal is to make one million dollars in sales the first year, then this is an objective that comes in direct contact with the marketing program.
Competitive Environment
Here is where you need to outline the competitive environment of your market. This would include any competitors whether they are in direct or indirect competition.
Situation Analysis
There are two effective marketing tools that can be used in a situation analysis purpose. The SWOT analysis and the BCG Dot Matrix. (Please refer to article on Effective marketing tools for beginners if you are unsure about these two tools).
For an in-depth analysis include both the SWOT Analysis and the BCG Dot Matrix in the Situation analysis. These diagrams can compare your products to your competitors and help you to determine the best approach for winning your section of the market.
Competitive Analysis
This section differs from the competitive environment as it describes more in-depth how you plan to effectively market against the competition. This section should outline direct competition’s weaknesses and how you plan to capitalize on these weaknesses to grab the market share.
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Market Product Focus
Marketing Objectives
These objectives can work in two different ways depending on what type of marketing plan you are writing. If you are writing a company wide marketing plan, then this section would outline all of the objectives you wish to attain through your marketing program. They should be listed in a number format along with a detailed description of how you wish to accomplish these objectives.
If the plan were being created on an individual product/service basis then the marketing objectives would be what the company expects to gain from this product/service. Once again, objectives should be listed in a number format with a detailed description of how this products/services marketing will tie in with the marketing of the program and how this will be accomplished.
Target Markets
This section will define in detail the market in which you will be marketing your product. It should be described in detail, and should outline how you come to the conclusion that this is the right market for your product/service. You should also state why this market is going to use your product and show what research has been conducted to come to this conclusion.
Marketing Program
Product Strategy
The product strategy should give a detailed description of what your product(s) are and how they are going to benefit your company. You describe which products you think will be most popular and describe which ones you want to be the most popular (The BCG Dot Matrix is very good in helping you determine this). If you are doing an individual product marketing plan, then this section would describe in detail what your product is and what strategies you have to make it beat out your competitors.
Price Strategy
The price strategy is where you will describe your key pricing issues. It is a good idea to state whether you are taking the high cost-low turnover method or the low cost/high turnover method. If you think your key selling point is going to be the price, then explain that here. If you are taking the low cost/high turnover approach then explain how your company will succeed with the low profit-margin on each product. Be sure to include rough estimates of profit-margins, manufacturing costs and end consumer prices.
Promotion Strategy
The promotion strategy is one of the most important sections of the marketing plan. This is where it can make or break a marketing program. This section should include advertising strategies you plan to engage in, any marketing strategies for your products such as attending trade shows, conferences etc. Also you should explain what message you want to promote in all of the items mentioned above. You should send the same message through all channels of communication.
Just Do It
Now that you have your plan, go out and make it real. There is no use spending months in analysis paralysis trying to write a perfect plan. Rather, have a bias towards action and go get started NOW.
Hope this helps.
What is the difference between marketing, advertising, and public relations?
I’m getting a B.S. in Communication Studies which is a very broad major. I’m trying to decide what career path I want to take, but I’m not sure about the difference between marketing, advertising and public relations. Could someone give me a brief break down of each?
Marketing is a social and managerial function that attempts to create, expand and maintain a collection of customers. It attempts to deliver demand satisfying output through profitable exchanges.
Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. Variations include publicity, public relations, product placement, sponsorship, underwriting, and sales promotion. Every medium is used to deliver these messages: television, radio, movies, magazines, newspapers, the internet, and billboards.
Advertising plays a critical role in capitalist economies in creating demand for industrial output. Thus, advertising clients are predominantly profit-seeking corporations. In 1997, in the U.S. alone, over $175 billion USD was spent on advertising. Non-profits are not typical advertising clients, and rely upon free channels, such as public service announcements.
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance of users of these services, as well as being a financial burden on internet service providers.Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. One scholar has argued that advertising is a toxic by-product of industrial society which may bring about the end of life on earth.
Public relations (PR) is the art of managing communication between an organization and its key publics to build, manage and sustain a positive image.
How can I successfully market my network marketing home business?
I am a single mother of 1 and tired of working in corporate america. I want to learn how to market my Tahitian Noni network marketing business without targeting my friends and family. I want to come up with a great marketing idea that will not only help my business but others as well. Any suggestions?
Study simple internet marketing skills and use those techniques to generate your own leads for your business.
Hassling friends and family is not an effective way to build your business. These old tactics are responsible for the majority of failure in the industry.
Participating in forums that relate to your business helps to generate business leads. You can meet new people by providing information of value without spamming and put info about yourself in your profile page.
Submitting articles that are not salesy on the net are also great. The better the value of content, the more people will seek more info from you.
I built a website that is independent from the company I represent. This is also a great way to meet new people if you build the site right. One that is easily found on the major search engines.
Best Regards!
Where can I find the best Internet marketing tips?
I am potentially trying to make a business out of internet marketing and I am looking for all the help I can get. Right now, I am in pre-business mode and doing all the research I can so I need any suggestions for places to look for Internet marketing tips from people who actually know what they are talking about and are easy to learn from.
I am going to recommend that you check out Matt Bacak. You can Google his name or check out his blog at www.mattbacak.com. The guy is an Internet marketing expert but he keeps it real and explains things that people can understand.
He’s been doing this for several years and knows what he is talking about. I am actually a member of his IM Gold membership and I learn so much every day from it. I have followed a couple other so-called IM "gurus" and they provide you with fluff and don’t give you the facts like Matt does. I wish you the best on your new business adventure!
How do you launch unique business or marketing idea?
Let’s imagine that I have come up with a novel business idea and want get it off the drawing board and into the market-place. I have little money to invest and cannot reach the decision makers of any Corporate entities which may show interest.
I am naturally interested in making money out of my idea and thus have reservations about revealing too much information until I hold some kind of formal agreement which gives me the necessary protection.
My suspicion, seeing as we have about 6,5 billion people on the planet, is that 99,999% of so called unique ideas are a load of ‘unowat’, but by the same token, there are possibly 6,500 really good ideas out there which have the potential of making millions.
So good people, what do I do with my unique business / marketing idea? This particular one could be directly linked to the 2008 Beijing Olympics as I believe it holds a strong element of ‘international appeal’ but time is running out for this option.
Hello,
The first think that captures my attention is that you wish to keep some things secret in order to protect the idea. The idea itself is not the "key" for success, so it is not so urgent to protect it. What is important is how to realize the idea and make it successful and of course who is on the back of the idea and how she or he wishes to fight for making the best out of it.
"Protecting the idea" probably is one of the reasons why many ideas are lost.
Realization is what matters. Ideas alone have no value.
So, what to do? make a business plan and a business model. And don’t loose the chance of getting feedback from potential investors: what do they like or what not.
Some weeks ago I’ve heard from a Microsoft’s guy: "Planning without realization is dreaming". I think the same is for ideas "great ideas without planning are just dreams".
Good luck and break the stone wall of protectiveness (the wall is made on paper…not stone)!
Have you heard they are going to start ‘branding" fruit and veggies now instead of using the stickers?
They are going to laser them with the branding and filling in the laser inprinting with a dye of some sort. I heard this briefly on CNN the other day.
Anyone heard of this?
How do you feel about this?
seriously, i cpuld care less about the stickers, but it would make me nervous to eat a fruit that’s been zapped.
What should the advertising company conclude at the 5% level of significance?
An advertising company wants to determine if the cartoons series Voltes V, appeals to male viewers more than to female viewers. Based on random telephone interviews,it was found that 23 out of 48 males and 41 out of 90 females watch the series regularly. What should the advertising company conclude at the 5% level of significance?
For this problem we will use the Chi-squared distribution.
We would expent the percentages to be equal ie 0.4637 each, thus we would expect 22.26 males and 41.74 females to watch the program, we use this to calculate the Test statistic D^2
D^2 = SUM((Expected – observed)^2 / Expected)
= (22.26 – 23)^2/22.26 + (41.74 – 41)^2/41.74
=0.0246 + 0.0131
=0.0377
The Chi-Squared value for 1 degree of freedom at the 5% significance level is 3.841, thus 0.0377 is not larger than 3.841, thus we can conclude that gender has no effect on the viewership.